Coining Phrases - Trying a bit too hard

With both bloggers and journalists fighting for audience mindshare, the ability to coin a word or phrase has reached new levels. Whether the guilty parties are trying to get coverage on other blogs, mainstream media or even a book deal, the attempts are often unintentionally funny and/or pathetic.

The NY Times has its fair share of people trying to become new star bloggers or GenX culture beat writers, but this article "Dude, Here's My Book"" goes beyond creating a new term and letting the audience decide on whether or not it deserves to become part of our cultural lexicon.

The phrase in question: fratire. FTR, this is supposed to be the male counter to chick lit. Some blog buzz seems to have been generated

How about an end of "phishing for buzzwords" (unless of course this one makes me famous)?