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Friday, August 11, 2006

Foster's - Australian for Web Only Advertising

In a remarkable move for a CPG, Foster's, the Australian beer company now owned by SAB Brewing, will move ALL advertising to the web. Ironically, this is a company that saw its brand (and sales) increase dramatically due to catchy television spots. This company is pretty savvy if they can swallow their pride and recognize that money is better spent (and measured) online.

It seems most of it will go to targeted online ads. I am curious about how much of that $5M will be devoted to email and search, the most targeted and measurable of the online ad family.

Read about it here

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