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Thursday, September 28, 2006

More Open Rate Chatter

Loren McDonald,CMO for ESP Holdig Company J.L. Halsey, is on the same page with me as he discusses the flaws of overvaluing your open rates, and other cocktail party metric talk.

Of course, if I brought up open rates at a cocktail party, someone would say who are you and why are you talking to me?


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