Big Plans for Email in 2007

The momentum for Email Marketing in 2007 is rolling along quite nicely. We are proud to have joined a group that should be significant in the interactive industry:, the Email Experience Council. BrightWave Marketing is a Platinum Member and look forward to contributing.

Anyone involved with email should sign up for their newsletters, if not join outright. Stay tuned for some great things from this group.

Well, here are some key items to focus on for your 2007 planning in the latest
newsletter.

Highlights include...

1) List acquisition, growth and opt in efforts
2) Welcome and early engagement messaging
3) Deliverability and rendering