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Tuesday, May 08, 2007

Email = 10 year's old & $10B Strong

David Baker has a very good piece today from MediaPost, Email Isn't Going Away, But It Will Change

Some of his thoughts on where email is going:

  • Most of the personalization and cool dynamic content sent through email will be reserved for the highly engaged, responsive, highly valued consumer.
  • Email acquisition will be done on a contingency basis (pay to perform).
  • Email priority delivery will be a paid-for service.
  • Email marketers will be forced to split their forces to address RSS.

I agree on most of these - how about you?


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