When Googling yourself is VERY important

A freebie WSJ article, You're a Nobody Unless Your Name Googles Well, about people's trials and tribulations when searching for their name.

One option for naming your baby is to test the Google searches for originality to ensure they come up on the first page. Priorities! (Secretly, I am disapointed I didn't do this for our 2 little ones)

Why not do a pre-birth Ad Words campaign with cross promotional email and direct mail birth announcements to ensure maximum exposure and ROI?