Email vs. Social Networking vs. whatever
Email marketing's eulogy has been written more than once. The web 2.0 crowd has been the most agressive of late, proclaiming the end of email marketing.
While you may guess where I stand on this issue, I wanted to link to two blog posts that have different takes on this subject. I find this conversation interesting to say the least.
Web 2.0 vs. Email: Unnecessary Anxiety
New study results: people don’t want your marketing messages
posted by C.E.O. - BrightWave Marketing and EmailStatCenter.com, Author - The Truth About Email Marketing, Columnist, Speaker at 2:59 PM
1 Comments:
Simms, definitely a good conversation.
As someone who leans to the 2.0 side of things for their web strategy, I believe that despite the measurement of 'engagement' as an essential aspect of all efforts, fundraising is still king. And, though times have changed, fundraising remains deeply connected to email communication, ie housefile size, messaging, etc.
Good blog leads too, thanks.
Chas
Thursday, June 5, 2008 at 10:51:00 AM GMT-5
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