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Monday, May 08, 2006

Celebrity Endorsements - Ty's Stock Goes Up

We all know marketeres love to have a famous pitchmen hawk their goods or be associated with their services. This NY Times article is shocking for a different reason. Ty Pennington, of ABC's Home Makeover series, had the highest purchase influence of 86 celebrity endorsements featured in ads last year, according to NPD Group.

Looks like he won't be a flash in the pan. Pretty impressive career ladder he is now climbing.

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