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Wednesday, August 16, 2006

Additional Proof that Email Frequency Deserves More Attention

MarketingSherpa's Business Technology Benchmark Guide 2006 finds some potentially disturbing trends on the damage overmailing can do:

"Nearly half of business users now define 'spam' as email from a company they do business with, but that is sent too frequently."

Do you want your permission campaigns to be grouped with Spammers?

For my take on establishing the right frequency mix, please read this article


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