Wine Batch & Blast

I read an interesting article on the changing wine industry in the New York Times Sunday and it grabbed my attention even more with a mention of how email is used to move product.

"After the wine received the 90, Brian Zucker, who oversees online sales for K&L Wine Merchants, a large retailer in San Francisco, decided to promote the Valentin Bianchi cabernet in an e-mail message to tens of thousands of customers."

This with it retailer even has a blog! They also do a nice job educating the user before they opt in about what they should expect for content and frequency