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Tuesday, October 24, 2006

E-mail Resurges (but still positioned in the DMA ghetto)

A nice piece on where email is going as an industry and why email needs its own trade groups, rather than stay under the umbrella of broader groups like the DMA or IAB.

Not said in this article but voiced by some industry leaders is how email and interactive are not properly represented at all by the DMA and in fact, exiled to the "convention ghetto" during recent DMA shows. No surprise there as the DMA has not fully grasped how it will handle the little pesky stepchild that is interactive marketing. A wise person would say embrace it before it shoves you out of the way but than seems a difficult concept for some folks.

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