Walk Before You Run

David Daniels at Jupiter Research states "the majority of email marketers are tethered to the production process of getting their weekly mailings out and often do not have the time or the resources to think strategically about how to improve their mailings."

I find this to be the case, almost exclusively, with all clients and prospects. Marketers really do need to focus more on unchaining this tether and taking the time to establish policies and rules that allow email teams to improve their campaigns, not just get them out.

The Daniels article (and countless others on email marketing, including one from yours truly) is found here