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Monday, October 16, 2006

5 Easy to implement ways to improve your response rate

Stephan Spencer provides some useful tips to get your email campaign response rates higher. I agree with all of these basic but potentially powerful action items.

One exception can be the specific subject line item. Studies have shown broad subject lines get higher open rates but of course the best way for your subscribers is to test several subject lines out.

Clean up the email format to make it more ’scannable’.

Consider smaller, more targeted campaigns, tied to broader campaign strategies

Get more specific in your Subject line

Practice spam filter avoidance

Experiment with send times


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