Email, Digital Targeted Messaging & Interactive Marketing Musings, Thoughts & Links - Named A Top Email Marketing Blog by Email Marketing Reports

Monday, May 21, 2007

M & A Frenzy + FTC CAN SPAM Update (sort of)

These are heady times in the interactive world. Almost daily there seems to be a huge deal going down. What will the landscape of online advertising (and its smaller subsets like email) look like in a year? Or even 3 months?

Silverpop CEO Bill Nussey, who has more high level experience than most in the online world, offers up some thoughts on his blog. He clearly sees that this is a good time for his company to take market share (and talent) as some of the acquired companies get their new house in order.

I expect the email space to see some more of an M & A and executive shakeup in the next 6 months, partly as a result of these bigger deals. There is too much action for most companies to sit on the sidelines, especially with these valuations and multiples.

Shifting to the decidedly less sexy but equally important topic of CAN-SPAM, Jordan Cohen of Epsilon (which just got acquired, not they you would know it from their blog)
provides an update on the FTC's upcoming updates on pending CAN-SPAM changes.

Until then, we will wait to see what the changes will be. Let's hope for the best.


Post a Comment

Links to this post:

Create a Link

<< Home