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Monday, July 09, 2007

More on the ConstantContact IPO Filing

A rare look into the financials of an email marketing company. All taken from SEC filing, which is available to the public via this link

Some highlights (others may use a different term) from their IPO filing below but be sure to read the entire document to ensure proper context of all excerpts:

  • Proposed Nasdaq Global Market symbol CTCT
  • In 2006, our revenue was $27.6 million and our net loss was $7.8 million
  • in the quarter ended March 31, 2007 our revenue was $9.7 million and our net loss was $2.7 million.
  • We have not been profitable since our inception, and we may not become profitable.
  • As of May 31, 2007, we employed a total of 275 employees.
  • As of June 30, 2007, we had over 120,000 customers.
  • For the first quarter of 2007, our average monthly revenue per email marketing customer exceeded $32.
  • Since the first quarter of 2002, we have achieved 21 consecutive quarters of growth in customers and revenue.
  • we believe that our email marketing solutions could potentially address the needs of more than 27.3 million small organizations in the United States.
  • Our email marketing customers pay a monthly subscription fee that generally ranges between $15 per month and $150 per month based on the size of the customers’ contact lists and, in some cases, volume of mailings.
  • In the first quarter of 2007, our top 50 email marketing customers accounted for approximately 1% of our gross email marketing revenue.
  • We acquire our customers through a variety of paid and unpaid sources.
  • In the year ended December 31, 2006, we spent $18.6 million on sales and marketing. Our cost of customer acquisition during this period was approximately $300 per email marketing customer, defined as our total sales and marketing expense divided by the gross number of email marketing customers added in the period.
  • Our paid sources include online marketing through search engines, advertising networks and other sites; offline marketing through radio advertising, local seminars and other marketing efforts; and relationships with over 1,700 active channel partners, which include national small business service providers such as Network Solutions, LLC, American Express Company and VistaPrint Limited as well as local small business service providers.
  • Our unpaid sources of customer acquisition include referrals from our growing customer base, general brand awareness and the inclusion of a link to our website in the footer of more than 500 million emails currently sent by our customers each month. We believe that during the first quarter of 2007 at least 45% of our new email marketing customers were generated through unpaid sources.
  • Our customer support employees answer approximately 1,300 calls per day with an average wait time of less than two minutes.
  • As of May 31, 2007, we had 93 employees working in customer service and support.
  • Risk Factors - a bit long but be sure to read this seciton if you are in the email business, especially sections on deliverability and staffing.

Regardless of these challenges, opportunities and past successes, best of luck to ConstantContact as they look to blaze a new trail in open waters. It should be a closely followed event in the email space, for sure.

1 Comments:

Anonymous Anonymous said...

Their financials remind me of the 2000 dot.com wave -- get customers at any cost -- and hope eventually that we'll go public

Friday, July 27, 2007 at 7:21:00 AM GMT-5

 

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