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Tuesday, August 28, 2007

What is your email strategy for mobile phones?

This stat indicates all email marketers better develop one: Mobile phones to reach 100% saturation by 2013

Phones will become more of data centers and email will of course be a piece of the content puzzle, so it is time now (if you have not already done so) for adapting your email campaigns for the phone. This goes beyond optimizing for delivery as content, link placements and overall messaging strategy will need to conform to the next generation of phones that will make this 100% saturation number a reality.

My easiest to implement suggestion - start with shorter subject lines that will be viewable on phones/pdas.

Any other suggestions for you go to market now mobile email campaigns?

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