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Wednesday, January 23, 2008

Recession Proof Marketing Channel?

A recession may not just be around the corner but at our front door. If that is the case, smart marketers will play their strong cards and email is always in that hand.

My article in "Email economics: what to do in a recession" was published more than 3 months ago but is actually more relevant today. Go back and use this to ensure you have your recession marketing plan and lead with email.


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