11 Ways to Improve your Email Marketing in a Few Hours

Email marketing improvements may seem daunting but they don't have to be. Carve a few hours out of your normal schedule to focus on some key areas worth reviewing. Here are a few ideas to get you going...

1. Plan a subject line test

2. Compare your current email metrics to data from the past year

3. Document your current email campaign process and see where some efficiencies and improvements can be made

4. Sign up for industry newsletters and read email executive blogs

5. Work with your design team on optimizing your email creative (especially in regards to image suppression)

6. Build a presentation for your CEO that outlines how important your email program is (you may not have the luxury of presenting it to her but I guarantee it will be helpful in other ways)

7. Simulate your email user experience, from the email registration to clicking on links to replying and unsubscribing from an actual email campaign

8. Ask your email team and/or partner for the best and worst 3 things about your email program

9. Plan an email focused subscriber survey asking subscribers what they want

10. Review in detail your competitors email promotions and newsletters and document what can be learned from them

11. Read The Truth About Email Marketing which reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results. For more information, please visit http://www.thetruthaboutemailmarketing.com/ or find the book anywhere where books are sold.