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Thursday, May 11, 2006

Email Marketing Webcast

The folks at ON24 (www.http://on24.com/) were nice enough to invite me to lead a webcast on Email Marketing.

Register here - its free and should be an informative hour.


Anyone using email marketing to communicate with their customer and prospects can tell you creating a successful and engaging message is much harder than it seems. There are so many fundamental issues to consider HTML or text? What day and time to send, should the subject line be specific or vague - the list goes on and on). However, one of the most essential parts of creating your email message often gets overlooked - the length of your emails.

This webcast will cover both big picture strategic insight and tactical tips on addressing issues related to the length of email and answer the question should the content be concise and direct or longer filled with information?

Simms Jenkins, Founder and Principal of BrightWave Marketing, a leading Email Marketing and Customer Relationship Services firm, discusses how keeping your emails succinct and your message on target increases revenue.

This webcast will include
Real case studies with actual results you can use
Best practices for email messaging
Messaging tactics to enhance email marketing revenue
Time for your own questions and comments
Don't miss this opportunity from an Email Marketing expert on how to optimize and monetize your email messages.

http://www.on24.com/on24webinars/2006_05_30_invite-lv.html

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