Interactive News to Use - Week of October 30, 2007

A new BrightWave Blog feature will be a summary of relevant news, links and analysis all on one easy to find post. So be sure to set your RSS feeder to pull this or bookmark it.

Web Search Most Efficient for Customer Acquisition
-The cost per acquisition for search is on average $8.50
-Yellow Pages was the second-most efficient channel at $20 per customer acquisition, followed by online display ads at $50, email at $60, and direct mail at $70.

Takeaway: Search continues to be the most efficient and targeted online acquisition method. Email high's rising acquisition cost should not be a surprise (ever since CAN-SPAM this has been the case) and the best combo order should be SEARCH/AQUIRE + EMAIL/RETAIN/MONETIZE = ROI

10 Ways for E-Marketers to Use RSS
Some nice and actionable items to get the ball rolling for RSS.

Reuters gets a Second Life online
So odd I can't venture to explain. So view this for an explanation. Apparently, a huge community and money are in the mix though. Worth checking out.

The ever entertaining Mark Cuban's take on the Long Tail & its ghetto residence (third internet ghetto reference in the past 3 weeks that I have seen)

Google in the WSJ and Washington Post again? Shocking.
A New Advertising Engine : Google Expands Its Web Reach to Madison Avenue

Google Adjusts Hiring Process As Needs Grow

How W Googles Himself - Finally, in case you missed it, check out how our President uses "the Google" If this sounds like your boss, you have an uphill battle and my sympathy.