Email, Digital Targeted Messaging & Interactive Marketing Musings, Thoughts & Links - Named A Top Email Marketing Blog by Email Marketing Reports

Thursday, March 29, 2007 Launched as the Web’s Definitive Source of Statistical Data for the Email Marketing Industry

BrightWave Marketing is proud to announce a key industry partnership with The Email Experience Council (eec). Today is the offical launch of

So far in the past 2 weeks of the soft launch, we have gotten amazing feedback and traffic from over 22 countries.

I will let the eec describe it via this web page ....

The Email Experience Council is proud to have partnered with BrightWave Marketing to establish and support, the first centralized online repository of statistics and research specific to the email marketing industry. The site is free, easy-to-use and features hundreds of stats from the EEC, the Direct Marketing Association, MarketingSherpa, Forrester Research, eMarketer, JupiterResearch, Internet Retailer and numerous other sources—and more are being added on a regular basis.

We’ve included a tiny sample of stats from EmailStatCenter in the Statistics box to the right, which appears throughout the Resource section of our site. EmailStatCenter’s whitepapers will be powered by the EEC. Check out our whitepaper room for a complete list of whitepapers.

The launch of EmailStatCenter means the end of aimlessly hunting for email marketing figures. For industry veterans, the site is an easy way to find data to benchmark their own programs and find information for presentations. For companies that are just starting an email marketing program, or are looking to take their program to the next level, it’s a treasure trove of data on everything from budgeting to conversions, and deliverability to segmentation. And for journalists, EmailStatCenter is a vital resource for finding data to support their articles.

This site is another step in the email marketing industry’s maturation. We encourage everyone to check out EmailStatCenter and to use it for their email marketing data needs. We also encourage everyone that has done some research that they’d like to share to visit the site and click on the “submit a stat” link in the upper right-hand corner of the page, or send us an email with the data you would like to upload.

Visit the site

Read the press release.

I hope this site makes your job easier and more productive. Let us know thoughts and feel free to submit stats!

Wednesday, March 28, 2007

Best Tactical Article on email in a while

Lena Waters, in, describes 7 Ways to Save a Marketing Email.

Great piece with screenshots and more. Print this out, forward it and read it to your email, creative and marketing teams.

Friday, March 16, 2007

Light Blogging & Heavy Lifting

This blog has been very silent of late. No vacations here, however.

We are wrapping up a major client strategy project which has been extensive in the time and resource department.

Additonally, a major announcement from us should be released in the next week or so.

It is good news for all email marketers. Stay tuned....