Email, Digital Targeted Messaging & Interactive Marketing Musings, Thoughts & Links - Named A Top Email Marketing Blog by Email Marketing Reports

Wednesday, July 30, 2008

Atlantans addicted to email

BrightWave Marketing is based in the heart of Hotlanta, GA. I read today that almost half of our fair city's residents are addicted to email. While that doesn't place Atlanta in the top 10 cites in terms of email usage (New York, Chicago and Houston are the Top 3), there appear to be some heavy usage patterns.

Atlantans check their email everywhere:
* 72 percent while at a restaurant;
* 65 percent while in the bathroom;
* 40 percent in the middle of the night;
* 9 percent while at church.

Other results:
* 7 percent have broken up over email.
* 23 percent plan vacations based on email access.
* Atlantans have an average of 2.7 email addresses each.