Email, Digital Targeted Messaging & Interactive Marketing Musings, Thoughts & Links - Named A Top Email Marketing Blog by Email Marketing Reports

Wednesday, February 28, 2007

Agency stands up to client & says "f-- off"

This has received quite a bit of press and runnig an agency I have to agree with this stand in saying goodbeye to a client.

It takes some courage to say this to and about a client...
"There are a few times in your life when you have to tell someone to f-- off and mean it."

CareerBuilder Wrecks a Good Thing Over Poll in 'USA Today'

Thursday, February 22, 2007

More spam stories & AOL email ads

An interesting story that includes more on the spam saga of Mark Mumma.

Don't Call It Spam Tough to swallow email's only inclusion in the mnainstream financial press are spam related stories.

AOl joins Google in monetizing its free email, confusing subscribers and adding more complexity to the world of email marketing.
AOL tacks ad to bottom of e-mail

Tuesday, February 06, 2007

Anti-Spam crusade gone too far?

A must need for an intro - just read this very interesting conversation between email beat writer Ken Magilla and an anti-spam crusader who is actually making a movie of his efforts to stop who he deems as spammers.

Super search & email issues appear ahead

To follow up on yesterdays blog regarding the failure of most companies to include a url in the Super Bowl ads, comes how most of these advertisers failed to utilize search to leverage their $3.4M spend on the ad.
Many Super Bowl Marketers Drop the Ball on Search

Why would they do that? Search is hot! Search Engine Ad Spending Forecast Up 39 Percent in '07

Got search? Well, then you must have an opinion on Yahoo's Panama. Stakes huge in Yahoo's overhaul of search engine
(for what it is worth, BrightWave Marketing thinks Panama is a huuuuuge improvement for Yahoo)

On the flip side, email may be looking at a big mountain to climb as industry bully, Microsoft changes the rules. Warning! Outlook 2007 Might Trash HTML Again

Monday, February 05, 2007

In case you forgot, emails can get you in trouble

This farewell email by an Ernst & Young executive and ensuing aplogy shows that maybe face to face farewells are better.

The initial email

The story

Remember, email smartly or not at all.

Super Bowl Online Fumbles

A nice recap of the Super Bowl commericals and the seemingly easy to implement url insertion opportunity during the ad. My take is the big creative shops could care less about online but it would be interesting to compare website traffic jumps to the ones that did include urls versus the brands that just don't get it. Still. In 2007. Oh well, I am sure that $3.5M is worth something. Just not to the online marketing team.