File Under "Companies that make permission emailers crazy"

Actually, the headline on TechCrunch where I read about this company sums it up perfectly How To Lose All Your Friends Immediately, In Real Time.

Trumpia - a social communicator, is doomed to get press although I imagine it will be mainly skeptical and negative. This sort of business model would fly in 1999 but I hope it doesn't catch on as it makes the work of all of us legitimate email marketers that much harder.

Anyone in the email space, will know what to expect upon seeing Blast as their main value proposition and product name.

Some of their marketing fodder:
-Blast is the perfect tool for people that need to communicate and coordinate things in real-time with a group of people, but cannot rely solely on email to do so. After all, email is old!

-Blast people on their mobile phones, instant messaging and emails at the same time so you can contact everyone in real time no matter where they are, no matter what they are doing…Once you are signed up for Trumpia you can start blasting your friends right away, even if they haven’t signed up.

Nice best practices.

As TechCrunch notes, "the only way to make the madness stop is to sign up for the service and tell it not to contact you any more."