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Tuesday, September 25, 2007

File Under "Companies that make permission emailers crazy"

Actually, the headline on TechCrunch where I read about this company sums it up perfectly How To Lose All Your Friends Immediately, In Real Time.

Trumpia - a social communicator, is doomed to get press although I imagine it will be mainly skeptical and negative. This sort of business model would fly in 1999 but I hope it doesn't catch on as it makes the work of all of us legitimate email marketers that much harder.

Anyone in the email space, will know what to expect upon seeing Blast as their main value proposition and product name.

Some of their marketing fodder:
-Blast is the perfect tool for people that need to communicate and coordinate things in real-time with a group of people, but cannot rely solely on email to do so. After all, email is old!

-Blast people on their mobile phones, instant messaging and emails at the same time so you can contact everyone in real time no matter where they are, no matter what they are doing…Once you are signed up for Trumpia you can start blasting your friends right away, even if they haven’t signed up.

Nice best practices.

As TechCrunch notes, "the only way to make the madness stop is to sign up for the service and tell it not to contact you any more."


Anonymous Anonymous said...

I think Michael Arrington completely missed the point. He also got a lot of the facts wrong including the fact that you can remove your self from any contact list without having to sign up.

And the idea is to bring together your hotmail address book, phonebook on your cell phone and buddy list on your IM and being able to use any of them from any one you choose.

Of course there's a long way to go to make this all work smoothly but once there, it'll be a very powerful tool. LIke I don't have to be online to reach my AIM friends or vice versa and if I'm at work and can only use email, then no prob too I can talk to anyone.

They say they will soon be finished with the ability to cascade which means that you only get mobile text if you aren't online as well as some other features to give you more control.

Anyways they are just starting out and I think like with many other great ideas, we have to look out a little further. The PC was stupid when it first started with punch holes and a few LED lights?

Who knows the ones calling them stupid may end up the stupid ones that just couldn't see far enough.

Thursday, September 27, 2007 at 3:17:00 AM GMT-5


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