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Monday, May 15, 2006

Wake-Up Call for Legit Email Marketers

Internet Marketers Settle FTC Charges
This should be the wake-up call for many of the non spammer email marketers who fail to comply with CAN-SPAM. With the FTC going after "name brands" like Kodak it can be inferred that the FTC will charge companies that are not just guilty of providing typical spam. Here some major companies failed to include unsubscribe links or mailed to recipients that unsubscribed previously. They were also guilty of not including a physical address which is just lazy.

Read the FTC release here and hopefully learn to play by the rules, if you are not already.

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