Email, Digital Targeted Messaging & Interactive Marketing Musings, Thoughts & Links - Named A Top Email Marketing Blog by Email Marketing Reports

Wednesday, July 19, 2006

51 Seconds (If You're Lucky) is all you get

Following up on my recent article, posts and webcast on the length of email marketing messages, comes some interesting data on how long users spend with their emails.

"Readers spend an average of 51 seconds with email newsletters, typically skimming the contents."

"19% of newsletters are read fully. (Nielsen Norman, 2006)"

"Promotional emails get about 15 seconds (Marketing Sherpa, 2005). "

If you are still reading this (not sure on the average blog read time),
click here to check out the Return Path data

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