Complex International Spam Laws

BrightWave Marketing just assisted a client with sorting through the new China CAN-SPAM like law. It is very vague and has some key points that are unclear on how they should be interpreted. Neverless, I don't think anyone wants the China government tracking them down.

This is a good example on why companies need to partner with strong and experienced Email Marketing services firms - not just for deployment and campaign management, but in a key strategic advisory services role.

Now back to your regularly scheduled programming.