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Wednesday, July 05, 2006

How do your Email Metrics Compare to Spam?

I was surprised to see the New York Times run an article on how Spammers do based on their industry. You know our industry has a problem when this is the only kind of coverage the email marketing industry gets.

Anyway, sex sells. Shocking, huh?

Porn related emails get 5.6% click through rate while messages advertising pharmacy drugs get 0.02% CT rate.

Read the article here - and remember say no to spam - delete these, don't click - no matter how enticing the offer may be.
Seems Somebody Is Clicking on That Spam


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