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Tuesday, July 11, 2006

Wall Street Journal on Viral Marketing

Those monkeys have gotten too much press but it shows the power of viral email marketing.

Laughing All the Way to the Bank 'Viral' marketers count on consumers to pass the word

Marketing Sherpa's Stefan Tornquist provides this stat nugget...
"it's not uncommon to see viral campaigns that achieve an estimated 30% pass-along rate, meaning roughly one in three people will forward the campaign message to a friend." Not bad.

BrightWave Marketing recently created a cool viral email marketing design for a client who's sole purpose was to get people to forward the people. Pretty unique and smart, if you ask me. If you want to see the final version, let me know.

Viral marketing is here to stay and worth the extra time and resources that require a compelling message and strong ROI.

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