Email, Digital Targeted Messaging & Interactive Marketing Musings, Thoughts & Links - Named A Top Email Marketing Blog by Email Marketing Reports

Wednesday, November 15, 2006

Weekly Interactive Roundup - Subject Lines, Appends, Web 3.0 & Email Marketer of the Week Award

Welcome back to the BrightWave Blog - Let's dive in with some more hype regarding Web 2.0 - wait, the New York Times wants to get in on the next phase of annoyingly titled Internet bubble sounding phases - Web 3.0 -The Semantic Web

Customer Service is the New Marketing
Not what you expect from a VC blog, but Union Square Ventures has a nice post.

E-Mail Append: Digging Deep to Drive E-Mail Revenue - one thing to note on this insightful article from Jeanniey Mullen, a co-founder of the Email Experience Council, is that the title doesn't embrace the EEC's official spelling of email - not e-mail. Go figure.

Speaking of the EEC, you can vote on which subject line would drive the highest open and donation rates? For more information on Ryan Andrew Kaiser Memorial Foundation, please visit

Vote for your favorite subject line for the RAKMF holiday email?

1) Non-Profit Solutions for U.S. Children & Their Families

2) Please Read & Support RAKMF – Children's Lives Depend on It

3) Be a real Santa. Help RAKMF this Holiday

Vote here -
(Disclosure - one of the over 300 entries was submitted by me and chosen as a finalist but I won't list which one is mine here in order to be fair and balanced)

Bad Email is Bad Business

Reporting, customer service key for e-mail clients: British DMA

Top 10 Tips on Sprucing Up Your Email Content - As Told by Don Corleone

Ten Spammers Create 80 Percent Of Spam

Non Profit email marketer alert - An overview can be found here
New Study Shows Nonprofits Raised 40% More Money Online in 2005; E-Mail List Growth High, But E-Mail Turnover Rates High Also

IAB: Internet Ad Revenue Hits $4.2 Bil. in 3Q

Email Marketer of the Week Award - Kimpton Hotels. Finally, an example of a forward thinking email program. Remember, what works for you doesnt mean it will work for your recipients. The boutique hotel group is using something unique and compelling for its email subscribers rather than recycleing the same content or offers that website users can find. In other words, there is actual value to being a subscriber. A rare find these days.


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