Super Bowl Online Fumbles

A nice recap of the Super Bowl commericals and the seemingly easy to implement url insertion opportunity during the ad. My take is the big creative shops could care less about online but it would be interesting to compare website traffic jumps to the ones that did include urls versus the brands that just don't get it. Still. In 2007. Oh well, I am sure that $3.5M is worth something. Just not to the online marketing team.