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Friday, December 08, 2006

Bonus Weekly Roundup - More Spam laws, recruiting and subject line advice

CAN SPAM - Part Deux? According to MediaPost, there are some potentially huge email related laws on the horizon, notably on the state level that would make email an "opt-in" rather than "opt-out" platform.

New York Times reports Spam Doubles, Finding New Ways to Deliver Itself -"Spam 2.0" means 9 out of 10 emails are junk. Not good.


Recruiting In The E-mail Marketing World - an important part of the email long term success equation, often forgotten.

Subject Line Magic Number
Bill Nussey, in his blog, cites a new report that the maximum number of characters in a subject line should be 49.

Second Mover Magic
A great blog post on Yahoo dispels first-mover myth. This quote from Rich Skrenta, CEO of Topix.net sums it up nicely: "The second mouse gets the cheese while the first mouse gets trampled on."

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