Opt Out of Everything

Long time, no post. Forgive me but the holidays, a new child and much new work has pushed the BW Blog off to the side for the time being.

But anyway, The New York Times has an interesting post called "Don’t Call. Don’t Write. Let Me Be."(reg required) on how consumers can opt out of marketing solicitations.

Email marketers need to be aware of the tone of this article, which is pretty much how the mainstream media and most Americans view email and direct marketing: a pain. Of course, that 20% off coupon they get emailed from their favorite retailer is probably not counted among this pain/pest/annoyance category.

Finally, a good look at deliverability best practices "Why Data is the Key to Deliverability"